Amazon Pay-Per-Click (PPC) is a type of advertising that lets you bid on buzzwords and have your goods show up in search results and other pages on Amazon. If you want to make more money on Amazon, Amazon PPC can help you get more traffic, sales, and exposure, but it can also be hard to manage.
That’s why many sellers and brands choose to hire an Amazon PPC agency to handle their campaigns. An Amazon PPC agency can help you save time, money, and hassle and optimise your performance and results on Amazon.
In this article, we will answer these questions like How will you hire the best Amazon PPC agency in 2024? What questions, criteria, and variables should you examine before selecting an Amazon PPC agency? How can you prevent fraud and pitfalls?
What to Look for in an Amazon PPC Agency
Research and evaluate an Amazon agency before hiring one. Look for traits that suggest a trustworthy, competent, and experienced agency. Here are some of the things that you should look for:
Experience and expertise:
Hire an Amazon PPC firm with a track record of success. You want their portfolio, case studies, testimonials, and customer evaluations. Check out how they helped other Amazon sellers and companies develop. Their qualifications, certificates, and honours should demonstrate their Amazon PPC expertise.
Communication and transparency:
Hire an Amazon PPC firm that communicates well and often. Their reports, analytics, and insights on campaign performance and improvement are what you desire. Their strategy, plan, and budget should demonstrate how they will meet your goals. Also, check their contract, terms, and conditions for costs, guarantees, and policies.
Customisation and innovation:
You want an Amazon agency that adapts to your demands. See how they adapt their strategy, tactics, and tools to your niche, goods, audience, and goals. You should also check how they follow Amazon and industry trends, developments, and opportunities.
Alignment and compatibility:
Hire an Amazon PPC firm that shares your mission, beliefs, and culture. They should comprehend and communicate your brand, message, and narrative to potential customers. How they communicate, cooperate, and coordinate with you, your team, and other partners is also important.
What to Avoid in an Amazon PPC Agency
Not all agencies are created equal. Some of them are not reliable, reputable, or qualified to handle your campaigns. Some of them are even fraudulent, dishonest, or unethical. Here are some of the things that you should avoid:
Lack of knowledge and expertise:
Don’t employ an Amazon PPC agency with limited Amazon experience. Their portfolio, case studies, testimonials, and reviews should not be obsolete, irrelevant, or fraudulent. Their certificates, certifications, and honours should not be expired, invalid, or suspicious.
Poor communication and transparency:
Avoid Amazon PPC agencies that communicate poorly and seldom. Their reports, analytics, and insights should not be unclear or misleading. Their approach, goal, and budget should not be ambiguous, unrealistic, or disguised. Unfair, unreasonable, or confusing terms and conditions in their contract are likewise unacceptable.
Rigour and stagnation:
Don’t hire an Amazon PPC firm that uses the same formula and routine for every customer. You don’t want them to use the same strategies and tools for your niche, goods, audience, and goals. Beware of how they overlook or reject Amazon and industry trends, developments, and possibilities.
Mismatch and conflict:
Don’t hire an agency that contradicts your mission, principles, and culture. You don’t want them to misrepresent your brand, message, and narrative to potential consumers. You don’t want to see how they operate against you, your team, and your partners, causing trouble and arguments.
What to Expect from an Amazon PPC Agency
You must set performance and outcome expectations for an Amazon PPC agency. You need benchmarks and indications to prove the agency is fulfilling your needs and delivering on its commitments. Here are some of the things that you should expect from the agency:
- Increased sales and ROI: The ultimate goal of hiring an Amazon PPC agency is to increase your sales and return on investment (ROI) on Amazon. Campaigns should significantly increase revenue, profit, and growth. Expect appropriate and competitive CPC, CPA, and ACOS from your campaigns.
- Improved visibility and traffic: Another goal of hiring an Amazon agency is to improve your visibility and traffic on Amazon. Your product should rank higher and more consistently on Amazon’s search results and other sites. Expect a larger, more qualified Amazon audience and reach for your products.
- Amazon conversions and loyalty: Hiring an Amazon PPC firm also improves Amazon conversions and loyalty. On Amazon, your conversion rate and sales velocity should increase and stabilise. Your Amazon product bounce rate and basket abandonment rate should also decrease. Expect increased client retention and repeat purchases for your Amazon products.
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Q: How much does it cost to hire an Amazon PPC agency?
A: The cost of hiring an Amazon PPC agency depends on various factors, such as the size, scope, and duration of your project, the quality, reputation, and location of the agency, and the services, features, and guarantees that they offer. It costs between $5000 and $5000 per month to hire an agency, but this can change a lot based on your needs and preferences.
Q: How long does it take to see results from an Amazon PPC agency?
A: The time it takes to see results from an Amazon PPC agency depends on various factors, such as the current state, performance, and potential of your campaigns, the goals, objectives, and expectations that you have, and the strategy, plan, and execution that the agency has. The average time it takes to see results from an Amazon PPC agency ranges from 3 to 6 months, but it can vary widely depending on your specific situation and circumstances.
Q: How do I measure the success of an Amazon PPC agency?
A: Your business’s key performance indicators (KPIs) and analytics are the greatest approaches to evaluate an Amazon PPC agency. Sales, revenue, profit, ROI, CPC, CPA, ACoS, ranking, placement, traffic, audience, reach, conversion rate, sales velocity, bounce rate, cart abandonment rate, customer retention, repeat purchase rate, and customer satisfaction are popular KPIs.
Q: How do I communicate and collaborate with an Amazon PPC agency?
A: Use methods and channels that work for both sides to interact and coordinate with an Amazon PPC agency. You can utilise email, phone, chat, video call, online conference, project management software, reporting software, analytics software, and feedback software. You should also define clear and realistic goals and obligations for both parties and maintain a regular communication and collaboration plan.